Are you a book lover? In honor of National Book Lovers Day, we thought you might like to fall in love with some books to improve your social media marketing. Check out these favorites:
Small businesses rely on word of mouth to get word out there about their business. Social media is just the faster, more efficient version of that. As one of the top 30 innovators named by The Boston Globe, Gail F. Goodman prioritizes which social media tactics can be extremely helpful for a small business.
In this book Gary Vaynerchuk takes popular questions and reveals all the answers. A book that starts with a hashtag can only include topics such as social media, marketing a small business, and most importantly… how to buy wine. This book might just tell you exactly what you’re doing wrong in marketing your business and exactly how to fix it.
The value of a loyal audience is priceless for your business. Jeffrey K. Rohrs teaches you how to build an audience and how to establish loyalty and active engagement from them.
Do you ever wonder why a short video can have the nearest department store sold out of Chewbaca masks? Well the answer isn’t advertising according to author Jonah Berger. In this book, Berger introduces six principles of why certain things go viral. Once you know the formula for why things catch on, perhaps you can apply them to your marketing and find greater success.
As a business owner and entrepreneur, you may not think of yourself as a writer, but you need to! Good content must be well thought out and grammatically correct. Get back to the basics and start creating awesome content to share.
Why would you want your favorite TV show to be interrupted by a commercial? Seth Godin says goodbye to interruption marketing and hello to Permission Marketing in this book. In 1999, this concept was new but now is widely embraced by social media marketers. Almost 18 years later and this book is still relevant.
This classic by Dale Carnegie is still relevant as it shares the secrets of how to interact with people based on the core idea that people have a need to feel important. Although some of the principles in this book seem self-explanatory, Carnegie provides examples to many scenarios of how to interact with your colleagues.
Not only do people need to like you, but they need to like your business. Author Dave Kerpen lays out 11 strategies small businesses can implement to ultimately be more likeable..
You must provide value to be a great marketer, according to Gary Vaynerchuck. Learn the do’s and don’ts of the main social media platforms and how to continually satisfy consumers all the way up until you hit them with the “right hook” – your sales pitch.
When you can explain the Why of your business, it becomes inspiration and not manipulation and what customer wants to be manipulated? The greatest leaders who have made the biggest impact always can explain the Why which in turn leads to a revolution.